Cradle to Cradle^SM Certification provides a company with a means to demonstrate efforts in eco-intelligent design. Cradle to Cradle^SM Certification is a third-party sustainability label that requires achievement in multiple areas:

* use materials that are safe for human health and the environment across their life cycles
* product and system design for material reutilization, such as recycling or composting
* use of renewable energy
* efficient use of water, and maximum water quality associated with production
* company strategies for social responsibility.

Cradle to Cradle^SM certification is a four-tiered approach consisting of Basic, Silver, Gold, and Platinum levels. This certification program applies to materials, sub-assemblies and finished products.